I'm Wes Matthews, and I serve as a Senior Content Strategist for Social Media at WashU Medicine. With a robust background spanning global social media management at organizations like Bayer and Panera Bread, I've dedicated my career to mastering effective reputation management, cultivating positive stakeholder relationships, and building engaged online communities. I also bring specialized expertise in social media listening and the analysis of emerging trends. Beyond strategic oversight, I possess a strong technical skill set that includes data analytics, SEO, and comprehensive content development incorporating various mediums, such as photography, graphic design, and video editing. On this blog, you can expect to find insights and discussions centered around social media marketing, community engagement best practices, reputation management strategies, and the power of data analytics in shaping digital initiatives. My goal is to share practical knowledge and observations from my experience, including my work in elevating online engagement, developing global social media strategies, and leading successful social listening initiatives. Thank you for visiting my site! If you'd like to connect or have any questions, you can find me here: https://www.linkedin.com/in/wesleymatthews.